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Zimbabwe

Zimbabwe’s tobacco sales reached a record high signaling that controversial land reforms could be working and raising hopes that it could help ease the country’s severe dollar shortage. more

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Farmers have sold 167.14 million kg of tobacco by Day 49 of the selling season, 20% shy of a current season target of 200 million kg. more

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An increase in farmers who have embraced cash crop farming over the years may be the reason. more

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It is no longer just growers and associations seeking alternative crops to tobacco production. The industry itself has already surrendered to this transition. more

Features

The Tobacco Industry Marketing Board has suspended Agritrade Leaf from buying tobacco in Rusape amid revelations that the company was buying the golden leaf from non-contracted farmers, in contravention of laid down procedures. more

News

The Tobacco Industry and Marketing Board expects Zimbabwe’s tobacco output to rise 5.8% this year as farmers started selling their crop at the country’s auctions. more

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A projected 44 million kilograms of tobacco from farmers who benefited from the US$28 million credit facility from the Reserve Bank of Zimbabwe is expected to go a long way in shielding the auction system. more

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Foreign currency incentives have played a large role in drawing more than 116,000 farmers to register for the 2017/18 marketing season. more

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Mashonaland East has taken the lead over all the country’s provinces in terms of the hectarage that has been put under flue-cured tobacco, having 5,625 hectares of the cash crop out of the 15,296 ha planted countrywide. more

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Zimbabwe’s earnings from tobacco sales, a major foreign currency earner, fell 7.35% to a below target US$551 million this year. more

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Tobacco farmers have made US$416 million from the sale of over 144 million kilograms of flue cured tobacco so far this marketing season. more

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Within a month after the opening of the floors in March, Zimbabwe saw a 39% increase in tobacco sales. more

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Gold Leaf Tobacco suffered heavy losses after being compelled to recall stocks from the market and destroy material after the Zimbabwean High Court barred the company from packaging and distributing cigarettes bearing the RG brand. more

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Despite concerns that heavy rains could militate against a better yield, Zimbabwe’s tobacco output this year is projected at 200 million kilograms. more

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Zimbabwe has seen a surge in millions of dollars of Chinese investment in formerly white-owned tobacco farms. more

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Gold Leaf Tobacco, the South African-based cigarette manufacturer, is planning to set up a manufacturing plant in Zimbabwe following the launch of its brand, Rudland & George. more

Manufacturing

Tobacco Processors Zimbabwe, owned by Northern Tobacco Company Ltd, Inter-Continental Leaf Tobacco Company, and Tribac Ltd., operates one of the largest and most modern leaf processing facilities in Africa. more

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Zimbabwe tobacco earnings for 2016 have slumped significantly after a severe drought that has left 4.5 million people, who represent 30% of the rural population, in need of food aid. more

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Tobacco seasonal export earnings have reached US$253 million after the sale of 45.1 million kg of tobacco since the commencing of the season in March this year. more

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Valley smallholder farmers in Manicaland have made a breakthrough into lucrative cigar tobacco farming after clinching a market in Germany, the country’s Financial Gazette reports. more

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From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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