INDIA
India’s government has threatened Philip Morris International (PMI) with “punitive action” over the company’s alleged violation of the country’s anti-smoking laws.
A letter was sent by the health ministry to the company following a Reuters investigation in July 2017 into how PMI was deploying marketing tactics in India, saying some of the company’s tactics were targeting young people.
The Reuters story was cited in the health ministry’s letter, listing PMI’s marketing methods as outlined in the article including cigarette advertisements at kiosks, free distribution of Marlboro smokes at nightclubs and bars, and the use of TV screens to promote Marlboro at these events. The letter said that these promotional activities are a violation of the country’s tobacco control law and are subject to punishment under the act. It also said, “You are requested to clarify your position and to show cause why appropriate punitive action be not initiated against the company and its directors.”
Under India’s Cigarettes and Other Tobacco Products Act, such infractions can carry a fine of up to 1,000 rupees and a sentence of up to two years in prison for the first conviction. ITC, India’s leading cigarette manufacturer, also received a similar letter from the health ministry following a Reuters report saying the company was using the same promotional methods as PMI. The letter sent to ITC said the company’s advertisements at kiosks were illegal. “Advertisement other than listing type of tobacco products available, whether displayed inside or outside the shop is prohibited and attracts punishment,” the ministry said. It also called on ITC to explain why “punitive action” should not be taken against the company.
Government officials have repeatedly said that tobacco advertisements that use brand names, pack images, or promotional messages are banned at kiosks - inside and outside. PMI and ITC have said they are in compliance with tobacco control regulations and that the law allows advertising inside a kiosk.