WORLD
On April 12, 2019, Philip Morris International (PMI) launched the “Year of Unsmoke”, a call to action for all who can empower a smoke-free future.
“Year of Unsmoke” kicked-off PMI’s campaign called “Unsmoke Your World.”
Jacek Olczak, PMI’s c.e.o., announced the company’s ambition to lead the way toward truly global change: “It should be crystal clear: If you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, change. That’s unsmoking.
It is a fact that burning generates the vast majority of harmful chemicals found in cigarette smoke. Eliminating the combustion dramatically reduces the levels of harmful chemicals. There is a growing consensus among scientists and public health experts that products that do not burn and are backed by science are a much better choice than cigarettes.”
“Many people and organizations still prefer to focus on an ideological fight. The controversy they generate continues to confuse people who smoke, and those skeptics are quickly becoming the biggest advocates of continued cigarette smoking. The consequences of this confusion are that people continue to smoke cigarettes, whose harmful effects are well known.
It is common sense to move away from ideology and take concrete steps forward together toward a common goal: remove smoke from our world and encourage 1.1 billion men and women to switch to better alternatives if they do not quit.”