Philip Morris International Inc. has announced its partnership with KT&G Corporation and its plans to distribute KT&G’s Lil vape products outside South Korea.
Under the partnership, PMI will have the right to distribute Lil products outside of South Korea for three years, but the agreement will not restrict it from marketing its own products, such as the IOS, or other third-party products. Lil products include heat-not-burn tobacco systems, e-vapor products, and their hybrids.
André Calantzopoulos , PMI’s c.e.o., said in a statement, "While we plan to broaden our portfolio by launching IQOS MESH in the coming months, we believe that increased collaboration will benefit adult smokers by providing greater choice and drive accelerated adoption of smoke-free products worldwide.”
PMI has no plans to commercialize the KT&G products in the US.