ITALY
British American Tobacco (BAT) recently launched its glo tobacco heating product in Italy, making it the seventh market after Japan, South Korea, Russia, Romania, Canada, and Switzerland.
Italy is also the first global market to offer both BAT’s vapor and tobacco heating products.
The glo launch in Turin was accompanied by the opening of a glo Studio in the city center, where consumers can learn more about this product.BAT plans to expand the glo range further in Italy later in the year.