JAPAN
Japan Tobacco Inc. (JT) has announced the nationwide launch of 15 “Look Up to the Sky” limited edition packages from Mevius in mid-May 2017. Soft packages, boxes, and 100s boxes of Mevius, Mevius Lights, Mevius Super Lights, Mevius Extra Lights, and Mevius One will be available in selected retail stores in a limited quantity.
While the flavor and aroma of the products remain unchanged, the limited-edition packages have been designed to portray the changing face of the sky, from night sky to morning sky.