TA-16i2-Mevius
Mevius
Japan
Japan Tobacco Inc. (JT) has announced the upgrade of 16 standard Mevius products in new design in June 2016 across Japan as part of the brand’s third anniversary celebration. Furthermore JT will launch three new products from Mevius: Mevius Option Rich Plus 10, Mevius Option Rich Plus 6, and Mevius Option Rich Plus One 100’s nationwide in late May 2016.
In 2013, aiming to become the No. 1 global premium brand, JT changed the name of Mild Seven to Mevius, and since then has taken a number of initiatives to improve the product and its services. With the celebration of its third anniversary in 2016, Mevius will commit to accelerating the brand evolution and further improving the product and services to deliver the feel of “Ever Evolving. Ever Surprising.” to consumers.
Mevius, the leading brand of capsule products in Japan, will now release three new Mevius Option Rich Plus products offering consumers the opportunity to enjoy capsules for non-menthol products. When you crush the capsule built into the filter, you can enjoy roasted aroma and smooth taste.